Phone Pitching: Make it a Habit!

In a world where the average person is bombarded with over 4,000 marketing messages per day – many of which are emails, it’s more important than ever for public relations professionals to be able to cut through the noise and deliver their message in a way that resonates with the media. Phone Pitching: Make it a Habit!

Phone pitching is one of the most effective ways to do this. By taking the time to speak with members of the media one-on-one, PR pros can ensure that their story is heard and, more importantly, that it is understood.

Of course, phone pitching is not without its challenges. It can be difficult to get a reporter to pick up the phone, and even harder to keep them on the line long enough to deliver your pitch. But when done well, phone pitching can be a powerful tool in getting your message across. 

Here are a few tips for successful phone pitching: 

  1. Keep it brief. Remember that you’re competing for the attention of a busy person, so make sure your pitch is clear, concise and to the point. 
  2. Know your audience. Tailor your pitch to the specific reporter you’re speaking with, and make sure you’re pitching a story that is relevant to their beat. 
  3. Be prepared. Have all of the facts and figures you need at your fingertips so that you can answer any questions the reporter may have. 
  4. Be persuasive. You need to be able to sell your story and make it sound irresistible. 
  5. Follow up. Send a thank-you note or email after your call and be sure to follow up if the reporter shows interest in your story. 

Phone pitching can be a daunting task, but it is an essential skill for any PR professional. By following these tips, you can make sure your pitch gets through and your message is heard.

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