In a world where the average person is bombarded with over 4,000 marketing messages per day – many of which are emails, it’s more important than ever for public relations professionals to be able to cut through the noise and deliver their message in a way that resonates with the media.
Phone pitching is one of the most effective ways to do this. By taking the time to speak with members of the media one-on-one, PR pros can ensure that their story is heard and, more importantly, that it is understood.
Of course, phone pitching is not without its challenges. It can be difficult to get a reporter to pick up the phone, and even harder to keep them on the line long enough to deliver your pitch. But when done well, phone pitching can be a powerful tool in getting your message across.
Here are a few tips for successful phone pitching:
- Keep it brief. Remember that you’re competing for the attention of a busy person, so make sure your pitch is clear, concise and to the point.
- Know your audience. Tailor your pitch to the specific reporter you’re speaking with, and make sure you’re pitching a story that is relevant to their beat.
- Be prepared. Have all of the facts and figures you need at your fingertips so that you can answer any questions the reporter may have.
- Be persuasive. You need to be able to sell your story and make it sound irresistible.
- Follow up. Send a thank-you note or email after your call and be sure to follow up if the reporter shows interest in your story.
Phone pitching can be a daunting task, but it is an essential skill for any PR professional. By following these tips, you can make sure your pitch gets through and your message is heard.
