Media Magnets: The Power of the Time Peg

In the hectic world of public relations, creating a buzz around an event often hinges on its perceived news value. However, the harsh reality is, more often than not, the event itself might not warrant a media frenzy. Yet, therein lies a silver lining – the concept of treating the event as a “time peg” rather than the core news element. This subtle shift in perspective can be the game-changer in your media outreach strategy – leading to an interview and coverage.

The essence of an event often extends beyond pageantry to more substantial, newsworthy dialogues. It is this educational and insightful “why” that has the potential to entice the media, and it’s where the concept of the “time peg” comes into play. A time peg essentially serves as a temporal anchor around which pertinent, newsworthy narratives can be woven. Simply, it’s a good reason why a reporter should write or film now, but not the reason why the reporter should write or film as a whole. 

A time peg is the “when” aspect of a news story, providing a timeframe that adds relevance and urgency to the narrative. When you perceive your event as this time peg, you transition from merely seeking media attention for the event to contributing valuable insights, educational content, and expertise to the broader conversation. This approach elevates the conversation from a mere announcement to an enriching exchange of knowledge and insight.

Also, the time peg perspective frees media from the restrictive “be here or be square” mentality, fostering a more flexible media engagement framework. Simply, there’s more time to cover the story. By centering the conversations on pertinent issues, the narrative can transcend the exact date and time of the event. This allows for a continuation of media dialogue weeks before and after the event – significantly widening your media media target timing.

The transition from a “why-based” to a “when-based” conversation does not diminish the significance of your event. Instead, it enhances the interview by intertwining your event with meaningful discussion. This strategy not only broadens the media story, but it also positions you as a thought leader, adding depth and substance into the news surrounding your event.

By refining your understanding of a time peg versus news substance, it nurtures a more substantial, enduring relationship with the media, paving the way for more impactful and insightful engagements to come, too.

Shifting your thinking of what a time peg is and isn’t does not overshadow your event. It enhances the news story and adds great depth to why you do what you do. 

Scroll to Top