Beltone West Gains Patients and ROI Using PR
Beltone West owner, Kory Castro, engaged with HighRes PR in early 2022. The company has three locations in Arizona and it was experiencing reduced returns on paid advertising and direct mail and was interested in experimenting with additional methods of patient acquisition.
Hearing healthcare is a crowded market and Kory knew that the FDA ruling on OTC hearing aids was fast approaching. This made gaining exposure to potential patients in his local markets more urgent. Being viewed as a thought leader in the healthcare space was also a goal, as it would build trust with both potential patients as well as referring physicians.
Public relations presented an opportunity to combat the noisy online world and gain the desired trust. He chose HighRes PR because of the company’s track record and its proactive methodology to media relations. HighRes PR illustrated to Kory how it researches current macrotrends, evolving news beats and media landscapes for clients – evidenced by obtaining quick wins for Beltone West about how COVID masks blocked mouths from lip
reading, magnifying hearing loss realizations. HighRes skillfully wove Kory into this trend among other pitch topics on day 1.
HighRes PR proved its tenacious, results-driven approach to media relations immediately and hit the ground running. After the initial onboarding call and recap review, Matt Siegler began pitching local media.
Kory had his first interview within seven days. In the first two months, Kory was interviewed on (ABC Phoenix, CBS Phoenix, AZ Big Media, The Daily Courier, The Weather Channel and Scottsdale Progress) with six story placements published in month one.
Also within a month, Kory had multiple new patients walk in and purchase a cutting-edge hearing aid device they saw on the news, resulting from HighRes PR’s secured interview.
“As a business owner of many years I have tried many different ways of marketing to my patients, but I had never tried engaging with PR until I started working with Matt. He spent the time to learn about my business and industry, and he’s been very effective in pitching our story to local media…Bottom line, although I believe PR is best for brand building and communicating your story to a community, our PR efforts have been generating revenue that we would not have otherwise received. Matt has been amazing to work with and well worth the investment.” –Kory Castro, Beltone West Co-Owner
The image below shows the increased traffic to Beltone West’s website following various media placements: